Funnel Analysis

Funnel Analysis is the method of mapping out the series of steps users take to complete a conversion and measuring how many people drop out at each stage. By visualizing the customer journey as a funnel, marketers can identify 'leaks'—specific pages or steps where the highest percentage of users abandon the site. CRO efforts are then prioritized on fixing these high-drop-off areas to maximize the number of users reaching the final conversion goal.