Micro-conversion

A Micro-conversion is a small step a user takes on a website that indicates progress toward a main goal (the macro-conversion). Examples include signing up for a newsletter, adding an item to a cart, or watching a product demo video. Tracking micro-conversions helps marketers understand the middle stages of the funnel and identify exactly where users drop off. Optimizing these smaller steps often leads to a cumulative increase in final sales or leads.