CRO (Conversion Rate Optimization)
Key CRO (Conversion Rate Optimization) Concepts
Browse our comprehensive dictionary of cro (conversion rate optimization) terms. Click on any term to get a deep dive into its meaning and practical application.
User Experience (UX)
User Experience (UX) refers to the overall experience and satisfaction a person has when interacting with a product, system, or service, particularly in the con...
Heatmap
A Heatmap is a data visualization tool that shows where users click, move, and scroll on a web page using color coding (hot for high activity, cold for low). Cl...
Friction
Friction in marketing refers to any element of a website or process that prevents a user from taking the desired action. This can be technical (slow load times)...
Micro-conversion
A Micro-conversion is a small step a user takes on a website that indicates progress toward a main goal (the macro-conversion). Examples include signing up for ...
CTA Optimization
CTA (Call to Action) Optimization is the process of testing and improving the buttons or links that prompt users to take action. This includes experimenting wit...
Landing Page Optimization
Landing Page Optimization (LPO) is the process of improving elements on a standalone web page to move more visitors toward a specific action. This involves ensu...
Multivariate Testing (MVT)
Multivariate Testing is a technique where multiple variables on a page (like headlines, images, and button colors) are modified simultaneously to see which comb...
Trust Signals
Trust Signals are evidence displayed on a website to reassure visitors that the business is legitimate and safe to interact with. Examples include security badg...
Value Proposition
A Value Proposition is a clear statement that explains how your product solves a customer’s problem, delivers specific benefits, and tells them why they should ...
Funnel Analysis
Funnel Analysis is the method of mapping out the series of steps users take to complete a conversion and measuring how many people drop out at each stage. By vi...
Cognitive Bias in Marketing
Cognitive Bias refers to the psychological patterns and shortcuts humans use to make decisions. Marketers leverage these biases in CRO to encourage action. Exam...
Form Optimization
Form Optimization is the process of improving web forms to increase the number of users who complete and submit them. This includes reducing the number of field...
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