Cognitive Bias in Marketing

Cognitive Bias refers to the psychological patterns and shortcuts humans use to make decisions. Marketers leverage these biases in CRO to encourage action. Examples include Scarcity (limited time offers), Social Proof (showing others have bought), and Anchoring (showing a higher original price). While powerful, these should be used ethically to simplify the decision-making process for the user rather than to trick them. Understanding psychology is often more effective for CRO than technical optimization alone.