CTA Optimization

CTA (Call to Action) Optimization is the process of testing and improving the buttons or links that prompt users to take action. This includes experimenting with button color, placement, size, and particularly the copy (e.g., 'Get Started' vs. 'Join Free'). A great CTA is clear, low-risk, and focuses on the benefit to the user. Even minor changes to a CTA can result in double-digit improvements in conversion rate, making it a high-priority task in any CRO strategy.