Landing Page

A landing page is the destination page users reach after clicking an ad, and it has a direct impact on both conversion rate and media efficiency. Strong landing pages maintain clear message match with the ad promise, load quickly, and guide users toward one primary action with minimal friction. In search advertising, landing page quality also affects auction signals like Quality Score components. Good pages use clear hierarchy, trust elements, and fast mobile performance to reduce drop-off. Teams should test headlines, form length, and offer framing, then evaluate results with conversion and revenue metrics, not click metrics alone.