Core Marketing Concepts

Call to Action (CTA)

Learn about call to action (cta) in marketing

What is Call to Action (CTA)?

A Call to Action (CTA) is a marketing term for any design element or text that prompts an immediate response or encourages a sale. Common examples include buttons like 'Buy Now', 'Sign Up Free', or 'Download Guide'. Effective CTAs are clear, visually prominent, and create a sense of urgency or value. They are critical for converting website visitors into leads or customers.

Related Terms & Categories

📂 CRO (Conversion Rate Optimization)Category • 12 terms

Landing Pagein PPC Marketing

user-journey

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