Value Proposition

A Value Proposition is a clear statement that explains how your product solves a customer’s problem, delivers specific benefits, and tells them why they should buy from you instead of the competition. It is the most important element of persuasion on a landing page. A strong value proposition is specific, readable in seconds, and focuses on the 'after' state of the customer. In CRO, clarifying the value proposition often has a larger impact on conversion than any design change.