Landing Page Optimization

Landing Page Optimization (LPO) is the process of improving elements on a standalone web page to move more visitors toward a specific action. This involves ensuring 'message match' between the ad and the page, simplifying the layout to keep focus on the goal, and using persuasive copy and social proof. LPO is critical for PPC campaigns, as even a small increase in conversion rate can significantly lower your customer acquisition costs (CAC) and increase overall campaign profitability.