Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a single, clear benefit that makes your product or brand better than and different from the competition. It answers the consumer's question: 'Why should I buy from you?' A strong USP focuses on something your competitors don't have or can't do as well (e.g., 'Fresh hot pizza delivered in 30 minutes or it's free'). Without a clear USP, a brand becomes a commodity and is forced to compete solely on price.