Heatmap

A Heatmap is a data visualization tool that shows where users click, move, and scroll on a web page using color coding (hot for high activity, cold for low). Click maps show which elements are being interacted with, while scroll maps show how far down the page users go. Heatmaps are invaluable for CRO as they reveal whether users are missing key buttons, getting distracted by non-interactive elements, or failing to reach the most important content at the bottom of the page.