Analytics & Data Analysis

Session Recording

Learn about session recording in marketing

What is Session Recording?

Session recording captures and replays user interactions on websites or apps, showing mouse movements, clicks, scrolls, and form interactions. This qualitative data reveals usability issues, friction points, and unexpected user behavior that quantitative metrics might miss. For example, session recordings might show users abandoning a checkout process because a button is not visible without scrolling. Tools like Hotjar, FullStory, and Microsoft Clarity provide session recording capabilities alongside heatmaps and feedback polls to create comprehensive user experience insights.

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