Form Optimization

Form Optimization is the process of improving web forms to increase the number of users who complete and submit them. This includes reducing the number of fields, using single-column layouts, providing clear error messages in real-time, and using 'smart' field types. Since forms are the final hurdle in most conversion processes, poor form design is a major source of friction. Optimization aims to make the input process as fast and effortless as possible for the user.