Email Marketing
Lead Magnet
Learn about lead magnet in marketing
What is Lead Magnet?
A lead magnet is a free resource (e.g., ebook, checklist, webinar) offered in exchange for an email address. Effective lead magnets solve a specific problem, deliver immediate value, and align with the user’s stage in the buyer’s journey. Examples: 'SEO Audit Checklist', 'Email Template Pack'. High-converting lead magnets can grow email lists rapidly while qualifying leads.
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