Email Marketing
Email List
Learn about email list in marketing
What is Email List?
An email list is a database of contacts who have opted in to receive communications from a brand. Quality matters more than size—engaged subscribers drive better ROI. Lists should be permission-based (ideally double opt-in), segmented, and regularly cleaned. Purchased or scraped lists violate anti-spam laws (e.g., CAN-SPAM, GDPR) and harm deliverability.
Related Terms & Categories
Ready to Master Marketing?
Take your marketing knowledge further with AI-powered tools. Get automated SEO audits, content generation, keyword tracking, and performance analytics all in one platform.
No credit card required • 2-minute setup • Free SEO audit included