Email Marketing
Bounce Rate (Email)
Learn about bounce rate (email) in marketing
What is Bounce Rate (Email)?
Email bounce rate is the percentage of sent emails that couldn’t be delivered. Hard bounces (invalid addresses) harm sender reputation and should be removed immediately. Soft bounces (full inbox, server issues) may resolve over time. A healthy list has <2% bounce rate. Regular list cleaning and double opt-in reduce bounces and improve deliverability.
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