Event Tracking

Event tracking is the process of capturing user interactions on websites and apps that don't involve page loads, such as button clicks, video plays, form submissions, or file downloads. In GA4, events are the fundamental unit of measurement, replacing pageviews as the primary metric. Proper event tracking requires implementing data layers, configuring triggers in tag managers, and ensuring events align with business goals. Events can be automatically collected, enhanced measurement events, or custom events defined by marketers.