E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a part of Google's Search Quality Rater Guidelines used to evaluate the quality of search results. While not a direct ranking factor, Google aims to promote content that demonstrates high levels of E-E-A-T, especially for 'Your Money or Your Life' (YMYL) topics like health, finance, and safety. Building trust through clear authorship and credible sources is essential for long-term SEO success.