Social Media Algorithm

A social media algorithm is the ranking system platforms use to decide which posts each user sees and in what order. It matters because distribution is not chronological for most users, so content visibility depends on relevance and engagement signals. Marketers should treat algorithms as feedback systems: format choice, hook strength, watch time, and interaction quality influence reach. Practical execution includes testing native formats, improving early engagement, and iterating creative quickly. A common mistake is chasing hacks instead of audience value, which can create short-term spikes but weak long-term consistency.