Social Media Marketing (SMM)
Social Media Algorithm
Learn about social media algorithm in marketing
What is Social Media Algorithm?
A social media algorithm is a set of rules platforms use to determine which content appears in users’ feeds. Factors include engagement probability, relationship strength, content type, and timeliness. Algorithms favor content that keeps users on-platform longer (e.g., Reels on Instagram, Shorts on YouTube). Marketers adapt by prioritizing native formats, encouraging comments, and avoiding engagement bait.
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