Video Marketing & Video SEO
Key Video Marketing & Video SEO Concepts
Browse our comprehensive dictionary of video marketing & video seo terms. Click on any term to get a deep dive into its meaning and practical application.
YouTube SEO
YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for specific queries. Since YouTub...
Watch Time
Watch Time refers to the total amount of time viewers spend watching a video. For platforms like YouTube, this is a critical ranking factor; the algorithm prior...
Audience Retention
Audience Retention is a metric showing the percentage of a video that viewers watch on average. It is typically visualized as a graph showing exactly where view...
Video Metadata
Video Metadata includes all the textual information describing a video, such as the title, description, tags, and category. This data helps search engine crawle...
Thumbnail Optimization
Thumbnail Optimization is the practice of creating custom, high-impact preview images that encourage users to click on a video. In a crowded feed, the thumbnail...
Video Hook
A Video Hook is the first 3–15 seconds of a video designed to immediately grab the viewer’s attention and convince them to keep watching. In the age of short-fo...
Closed Captions (CC)
Closed Captions are text versions of the spoken audio in a video, displayed on-screen. Beyond improving accessibility for the hearing impaired, captions are vit...
End Screens & Cards
End Screens and Cards are interactive elements found within or at the end of a video (primarily on YouTube). They allow creators to promote other videos, playli...
Video CTR
Video Click-Through Rate (CTR) measures the percentage of people who saw your video’s thumbnail and title and chose to click it. It is calculated by dividing vi...
Short-form Video
Short-form Video refers to vertical, high-energy content typically under 60 seconds, popularized by TikTok, Instagram Reels, and YouTube Shorts. This format emp...
Video Sitemap
A Video Sitemap is an extension of the standard XML sitemap that provides search engines with specific information about video content hosted on your website. I...
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