Video Marketing & Video SEO
Key Video Marketing & Video SEO Concepts
Browse our comprehensive dictionary of video marketing & video seo terms. Click on any term to get a deep dive into its meaning and practical application.
YouTube SEO
YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for specific queries. Since YouTub...
Watch Time
Watch Time refers to the total amount of time viewers spend watching a video. For platforms like YouTube, this is a critical ranking factor; the algorithm prior...
Audience Retention
Audience Retention is a metric showing the percentage of a video that viewers watch on average. It is typically visualized as a graph showing exactly where view...
Video Metadata
Video Metadata includes all the textual information describing a video, such as the title, description, tags, and category. This data helps search engine crawle...
Thumbnail Optimization
Thumbnail optimization is the process of designing and testing preview images that maximize qualified clicks for video content. It matters because thumbnails st...
Video Hook
A Video Hook is the first 3–15 seconds of a video designed to immediately grab the viewer’s attention and convince them to keep watching. In the age of short-fo...
Closed Captions (CC)
Closed Captions are text versions of the spoken audio in a video, displayed on-screen. Beyond improving accessibility for the hearing impaired, captions are vit...
End Screens & Cards
End screens and cards are interactive video elements used to guide viewers to a next action, such as another video, playlist, subscribe prompt, or destination l...
Video CTR
Video Click-Through Rate (CTR) measures the percentage of people who saw your video’s thumbnail and title and chose to click it. It is calculated by dividing vi...
Short-form Video
Short-form video is concise, mobile-first content format usually designed for fast consumption on platforms like TikTok, Reels, and Shorts. It matters because s...
Video Sitemap
A Video Sitemap is an extension of the standard XML sitemap that provides search engines with specific information about video content hosted on your website. I...
VibeMarketing: AI Marketing Platform That Actually Understands Your Business
Stop guessing and start growing. Our AI-powered platform provides tools and insights to help you grow your business.
No credit card required • 2-minute setup • Free SEO audit included