Video Marketing & Video SEO

Watch Time

Learn about watch time in marketing

What is Watch Time?

Watch Time refers to the total amount of time viewers spend watching a video. For platforms like YouTube, this is a critical ranking factor; the algorithm prioritizes videos and channels that keep users on the platform longer. Increasing watch time involves creating engaging content, using effective hooks to prevent early drop-offs, and organizing videos into playlists. High watch time signals to search engines that your content is valuable and relevant to the audience's interests.

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