Video Hook

A Video Hook is the first 3–15 seconds of a video designed to immediately grab the viewer’s attention and convince them to keep watching. In the age of short-form content, the hook is critical for preventing 'scrolling past.' Hooks can be visual (something unexpected), auditory (a bold statement), or conceptual (posing a mystery or promising a specific result). A strong hook directly impacts audience retention and overall video performance across all social and video platforms.