Video Marketing & Video SEO

Video Metadata

Learn about video metadata in marketing

What is Video Metadata?

Video Metadata includes all the textual information describing a video, such as the title, description, tags, and category. This data helps search engine crawlers understand the context and content of the video for indexing. While modern AI can 'see' video content, metadata remains essential for providing keyword relevance and context. Effective metadata should be descriptive, include primary keywords naturally, and include timestamps or chapters to help users find specific segments of the video.

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