End Screens & Cards

End Screens and Cards are interactive elements found within or at the end of a video (primarily on YouTube). They allow creators to promote other videos, playlists, or external websites and include calls-to-action like 'subscribe.' These features are essential for building 'binge-watching' sessions, which increases channel-wide watch time. Strategy-wise, end screens should be contextually relevant to the video just watched to maximize the likelihood of the next click.