End Screens & Cards

End screens and cards are interactive video elements used to guide viewers to a next action, such as another video, playlist, subscribe prompt, or destination link where allowed. They matter because they improve session continuity and can increase cumulative watch time and channel depth. Effective placement aligns recommendations with the intent of the current video and keeps choices focused rather than overloaded. Teams should test timing, creative framing, and destination relevance to improve click-through outcomes. A common mistake is promoting unrelated content at the end, which reduces next-step engagement.