Short-form Video

Short-form Video refers to vertical, high-energy content typically under 60 seconds, popularized by TikTok, Instagram Reels, and YouTube Shorts. This format emphasizes rapid storytelling, trends, and mobile-first consumption. For marketers, short-form video offers higher organic reach and viral potential than almost any other format. Strategy involves creating 'native' content that doesn’t look like traditional advertising and leverages platform-specific music and editing styles.