Brand Awareness

Brand Awareness refers to the extent to which consumers are familiar with a particular brand or its products. It is the first stage of the marketing funnel. High awareness means your brand is 'top of mind' when a customer thinks of a category (e.g., Kleenex for tissues). It is measured through surveys, search volume for branded terms, and social media reach. While awareness doesn't always lead to immediate sales, it is the foundation for all long-term growth.