Closed Captions (CC)

Closed Captions are text versions of the spoken audio in a video, displayed on-screen. Beyond improving accessibility for the hearing impaired, captions are vital for SEO because they provide search engines with a full text transcript to crawl and index. Furthermore, many social media users watch videos with sound off, making captions essential for maintaining engagement. Using accurate, manually edited captions is superior to automated ones for both user experience and keyword accuracy.