Accessibility

Accessibility in marketing means designing content, websites, emails, and videos so people with visual, auditory, motor, or cognitive differences can fully use them. It includes readable typography, sufficient color contrast, keyboard navigation, clear heading structure, descriptive link text, alt text for images, and captions or transcripts for media. Accessible experiences improve user experience for everyone, not only users with disabilities, and often lower bounce rates by reducing friction. Accessibility also supports SEO because cleaner structure and descriptive markup help search engines interpret pages. Teams usually treat accessibility as an ongoing quality standard: audit templates, test key journeys, and fix blockers early in production to prevent expensive retrofits later.