Core Marketing Concepts

Duplicate Content

Learn about duplicate content in marketing

What is Duplicate Content?

Duplicate content refers to blocks of content that are either completely identical or very similar, appearing on more than one web page. When multiple pages have the same content, it's difficult for search engines to decide which version is more relevant to a given search query. This can lead to ranking issues, as search engines may choose to show only one version, often not the one you intended. To fix this, use canonical tags, 301 redirects, or consolidate similar pages.

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