SERP (Search Engine Results Page)

SERP stands for Search Engine Results Page, the interface users see after submitting a query to a search engine. A modern SERP is more than a list of ten links: it can include ads, featured snippets, knowledge panels, local packs, videos, and other interactive elements. Because layout varies by query intent, ranking position alone does not fully capture visibility potential. Effective SEO and content strategy therefore analyze the full SERP composition before choosing page format and optimization priorities. Understanding SERP behavior helps teams predict click distribution, identify feature opportunities, and avoid mismatched content types. In practical terms, SERP analysis connects keyword research to real-world user journeys and improves decisions about where to compete.