Broken Link Building

Broken link building is a white-hat link acquisition strategy that involves finding broken links on relevant websites, creating replacement content that matches the original resource's intent, and reaching out to the site owner to suggest replacing the broken link with a link to your new content. This technique provides value by helping webmasters fix broken user experiences while earning relevant backlinks. Success requires identifying truly broken links (not just 404s that redirect), creating superior replacement content, and crafting personalized outreach emails that focus on helping the site owner rather than self-promotion.