Link Reclamation

Link reclamation is the process of finding unlinked brand mentions or content references across the web and converting them into backlinks. This involves monitoring brand mentions using tools like Google Alerts, Mention, or Ahrefs, identifying instances where your brand, content, or products are discussed without a link, and reaching out to request a link addition. Link reclamation is one of the most efficient link building strategies because it targets people already familiar with your brand. Success rates are typically high when the request is framed as helping their readers access the mentioned resource rather than self-promotion.