Digital PR

Digital PR is a strategy for earning authoritative online coverage and high-quality backlinks by creating stories, data assets, expert commentary, and partnerships that publishers want to reference. Unlike transactional link tactics, digital PR focuses on genuine news value and audience relevance. Common approaches include original research, reactive media pitching, industry reports, and collaboration with niche creators. Success is measured by link quality, domain relevance, referral traffic, brand lift, and assisted conversions rather than link count alone. Digital PR can strengthen both demand generation and SEO authority when campaigns align with strategic topics and clear positioning. The most durable results come from repeatable editorial processes, strong messaging discipline, and assets that provide real utility to journalists and readers.