Skyscraper Technique

The Skyscraper Technique is a link building method developed by Brian Dean that involves: 1) Finding popular content in your niche, 2) Creating significantly better content on the same topic, and 3) Reaching out to websites that linked to the original content to suggest they link to your improved version instead. This approach works because it provides clear value to both the content creator (better resource for their audience) and the linker (updated, more comprehensive content). Success requires meticulous research, exceptional content creation, and personalized outreach that highlights specific improvements over the original resource.