Local SEO
Key Local SEO Concepts
Browse our comprehensive dictionary of local seo terms. Click on any term to get a deep dive into its meaning and practical application.
Google Business Profile (GBP)
Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google Search and Maps. A com...
Local Pack
The Local Pack (or Map Pack) is the section of Google search results that displays 3 business listings with map markers for local-intent queries. Ranking in the...
Local Citations
Local citations are online mentions of a business's name, address, and phone number (NAP) on directories, review sites, and other platforms. They serve as trust...
NAP Consistency
NAP consistency refers to maintaining identical Name, Address, and Phone number information across all online platforms where a business is listed. This include...
Local Schema Markup
Local schema markup is structured data implementation that helps search engines understand local business information. Using Schema.org vocabulary, local busine...
Review Management
Review management is the systematic process of monitoring, responding to, and encouraging customer reviews across platforms like Google, Yelp, and industry-spec...
Local Keywords
Local keywords are search terms that include geographic modifiers or imply local intent. They typically follow patterns like '[service] + [location]' (e.g., 'pl...
Proximity Ranking
Proximity ranking is a local search algorithm factor that prioritizes businesses based on their physical distance from the searcher's location or the location s...
Business Verification
Business verification is the process of proving ownership and legitimacy of a local business profile on platforms like Google Business Profile. Verification met...
Directory Listings
Directory listings are business entries on third-party platforms such as industry directories, map providers, and local citation sites. They typically include b...
Geo-Targeting
Geo-targeting is the practice of tailoring content, offers, and campaign delivery based on user location at country, region, city, or proximity level. It is ess...
Frequently Asked Questions
How do I rank in the Google Maps 'Local Pack'?
The top factors are proximity to the searcher, the completeness and optimization of your Google Business Profile, and the quantity/quality of your customer reviews.
What is NAP consistency and why does it matter?
NAP stands for Name, Address, and Phone number. Consistency across all directories (Yelp, Yellow Pages, etc.) is a key trust signal for Google. Inconsistent data can confuse search engines and hurt your rankings.
Do I need a physical office for Local SEO?
Not necessarily. Service-area businesses (like plumbers or cleaners) can hide their address in Google Business Profile and still rank for the areas they serve.
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