Local Citations

Local citations are online mentions of a business's name, address, and phone number (NAP) on directories, review sites, and other platforms. They serve as trust signals to search engines and help establish local relevance. Key citation sources include Google Business Profile, Yelp, Facebook, Apple Maps, and industry-specific directories. Consistency in NAP information across all citations is crucial for local SEO success. Inconsistent citations (e.g., different phone numbers or addresses) can confuse search engines and harm local rankings. Citation building should focus on quality and relevance over quantity.