Directory Listings

Directory listings are business entries on third-party platforms such as industry directories, map providers, and local citation sites. They typically include business name, address, phone, website, hours, and category metadata. In local SEO, listings help reinforce entity consistency and can improve trust in location signals when details are accurate across the ecosystem. Inconsistent listings create confusion for both users and search systems, often reducing visibility for map-driven queries. Teams should maintain a canonical source of truth and audit major directories regularly for duplicates, outdated addresses, or ownership conflicts. Directory listings are not a one-time setup; they require ongoing governance during rebrands, relocations, and service updates to preserve local search performance.