Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google Search and Maps. A complete GBP listing includes business name, address, phone number (NAP), hours, photos, products/services, attributes, and customer reviews. Optimization involves maintaining NAP consistency across the web, collecting and responding to reviews, posting regular updates, and adding relevant attributes. GBP is the foundation of local SEO, as it directly influences visibility in the Local Pack (map results) and local organic rankings.