Local Keywords

Local keywords are search terms that include geographic modifiers or imply local intent. They typically follow patterns like '[service] + [location]' (e.g., 'plumber Chicago'), 'near me' searches ('coffee shop near me'), or location-specific long-tail queries ('emergency dentist open now Boston'). Local keyword research should focus on terms with commercial intent and consider proximity-based variations. Optimizing for local keywords involves creating location-specific content pages, optimizing title tags and meta descriptions with location modifiers, and ensuring local schema markup is implemented. Local keyword strategy should align with the business's service area and competition landscape.