Local Pack

The Local Pack (or Map Pack) is the section of Google search results that displays 3 business listings with map markers for local-intent queries. Ranking in the Local Pack depends on relevance (category and attributes match), distance (proximity to searcher or specified location), and prominence (reviews, backlinks, citations). Businesses can improve Local Pack visibility by optimizing their Google Business Profile, earning positive reviews, building local citations with consistent NAP information, and creating location-specific content. The Local Pack typically appears above organic results for local searches and drives significant foot traffic and calls.