Review Management

Review management is the systematic process of monitoring, responding to, and encouraging customer reviews across platforms like Google, Yelp, and industry-specific sites. Positive reviews significantly impact local search rankings and conversion rates, while negative reviews require timely, professional responses. Effective review management includes setting up review generation systems (post-purchase emails), monitoring review platforms daily, responding to all reviews (positive and negative), and analyzing sentiment trends. Businesses should never offer incentives for positive reviews, as this violates platform policies and can lead to review removal or penalties.