NAP Consistency

NAP consistency refers to maintaining identical Name, Address, and Phone number information across all online platforms where a business is listed. This includes Google Business Profile, directories, review sites, social media profiles, and the business's own website. Search engines use NAP consistency as a strong signal for verifying business legitimacy and location accuracy. Even minor inconsistencies (like 'St.' vs 'Street' or different phone number formats) can negatively impact local search rankings. Regular citation audits and cleanup campaigns are essential to maintain NAP consistency across the web.