Business Verification

Business verification is the process of proving ownership and legitimacy of a local business profile on platforms like Google Business Profile. Verification methods can include postcard codes, phone, email, video verification, or trusted bulk workflows depending on risk and account history. Verified status is foundational for local SEO because it unlocks profile controls, reduces listing fraud risk, and improves confidence in map visibility systems. Without verification, updates to hours, categories, and services may be limited or ignored. Teams should pair verification with consistent NAP details, category accuracy, and regular profile maintenance. In multi-location organizations, standardized verification playbooks prevent data drift and help ensure every location remains eligible for local pack exposure.