E-commerce Marketing
Key E-commerce Marketing Concepts
Browse our comprehensive dictionary of e-commerce marketing terms. Click on any term to get a deep dive into its meaning and practical application.
Average Order Value (AOV)
Average Order Value (AOV) is the mean dollar amount customers spend each time they place an order on your website. It is calculated by dividing total revenue by...
Cart Abandonment Rate
Cart Abandonment Rate is the percentage of shoppers who add items to an online shopping cart but leave the site without completing the purchase. High abandonmen...
Product Feed Optimization
Product Feed Optimization is the process of enhancing the structured data file (the feed) that contains all your product information for shopping engines like G...
Upselling & Cross-selling
Upselling is encouraging a customer to buy a more expensive version of the product they are considering, while Cross-selling is suggesting complementary product...
Product Page SEO
Product Page SEO is the specific optimization of individual product pages to rank in search results. Key elements include unique, high-quality product descripti...
Dynamic Remarketing
Dynamic Remarketing goes a step beyond standard remarketing by showing users ads for the specific products they previously viewed on your website. If a user loo...
Marketplace SEO
Marketplace SEO is the process of optimizing product listings on third-party platforms like Amazon, eBay, or Etsy to rank higher in their internal search result...
Customer Retention
Customer Retention in e-commerce focuses on the activities and strategies a business uses to keep existing customers coming back for repeat purchases. It is oft...
Shoppable Content
Shoppable Content is any form of media (images, videos, social posts) that allows users to purchase products directly from the content itself. Examples include ...
Mobile Commerce (m-Commerce)
Mobile Commerce refers to commercial transactions conducted over wireless handheld devices, such as smartphones or tablets. As of 2024, the majority of e-commer...
Churn Rate
Churn Rate is the percentage of customers who stop buying from a business or cancel their subscription over a specific period. In e-commerce (especially subscri...
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