E-commerce Marketing
Key E-commerce Marketing Concepts
Browse our comprehensive dictionary of e-commerce marketing terms. Click on any term to get a deep dive into its meaning and practical application.
Average Order Value (AOV)
Average Order Value (AOV) is the mean dollar amount customers spend each time they place an order on your website. It is calculated by dividing total revenue by...
Cart Abandonment Rate
Cart Abandonment Rate is the percentage of shoppers who add items to an online shopping cart but leave the site without completing the purchase. High abandonmen...
Product Feed Optimization
Product feed optimization is the process of improving structured product data used by shopping channels and ad platforms. It matters because feed quality direct...
Upselling & Cross-selling
Upselling and cross-selling are revenue expansion tactics used after primary purchase intent is established. Upselling encourages a customer to choose a higher-...
Product Page SEO
Product page SEO is the optimization of individual ecommerce product URLs for search visibility and conversion readiness. It matters because product pages often...
Dynamic Remarketing
Dynamic Remarketing goes a step beyond standard remarketing by showing users ads for the specific products they previously viewed on your website. If a user loo...
Marketplace SEO
Marketplace SEO is the optimization of product visibility inside marketplaces such as Amazon, Etsy, or similar platform search ecosystems. It matters because ma...
Customer Retention
Customer retention in ecommerce is the ability to keep buyers returning for repeat purchases over time. It matters because repeat customers typically convert fa...
Shoppable Content
Shoppable content is media that lets users purchase products directly from the content experience, such as tagged posts, videos, or interactive lookbooks. It ma...
Mobile Commerce (m-Commerce)
Mobile commerce (m-commerce) refers to buying and selling through smartphones and tablets. It matters because a large share of ecommerce discovery and conversio...
Churn Rate
Churn rate is the percentage of customers or subscribers who stop using a product or cancel within a given time period. It matters because high churn can erase ...
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