Product Feed Optimization

Product feed optimization is the process of improving structured product data used by shopping channels and ad platforms. It matters because feed quality directly affects matching, eligibility, and ad performance for catalog-driven campaigns. Effective optimization includes accurate titles, clean attributes, consistent categorization, high-quality images, and policy-compliant fields such as availability and price. Teams should monitor feed diagnostics and performance by product segment to identify where metadata quality limits visibility or conversion. A common mistake is one-time feed setup without maintenance, which causes drift, disapprovals, and lower campaign efficiency as catalogs change.