E-commerce Marketing
Shoppable Content
Learn about shoppable content in marketing
What is Shoppable Content?
Shoppable Content is any form of media (images, videos, social posts) that allows users to purchase products directly from the content itself. Examples include Instagram Shoppable Posts or YouTube product tags. This eliminates steps in the buyer's journey, reducing friction and moving the moment of conversion closer to the moment of discovery. For lifestyle and fashion brands, shoppable content is a primary driver of social media ROI.
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