Product Page SEO

Product page SEO is the optimization of individual ecommerce product URLs for search visibility and conversion readiness. It matters because product pages often capture high-intent traffic close to purchase decisions. Effective execution combines unique product copy, clean metadata, structured data, strong media assets, and clear availability and pricing information. Teams should monitor query fit, conversion behavior, and duplicate-content risk across similar catalog items. A common mistake is relying on manufacturer boilerplate at scale, which limits differentiation and weakens both rankings and conversion confidence.