Marketplace SEO

Marketplace SEO is the optimization of product visibility inside marketplaces such as Amazon, Etsy, or similar platform search ecosystems. It matters because marketplace ranking algorithms determine discoverability at the point of purchase intent. Effective execution includes keyword-aligned titles, high-quality imagery, structured attributes, competitive pricing signals, and review credibility. Teams should monitor ranking movement, conversion rate, and listing health metrics for each SKU cluster. A common mistake is copying website SEO patterns directly into marketplace listings without adapting to platform-specific ranking factors and compliance constraints.