Mobile Commerce (m-Commerce)
Learn about mobile commerce (m-commerce) in marketing
What is Mobile Commerce (m-Commerce)?
Mobile Commerce refers to commercial transactions conducted over wireless handheld devices, such as smartphones or tablets. As of 2024, the majority of e-commerce traffic and a share of sales happen on mobile. Optimization for m-commerce involves responsive design, lightning-fast load times, and 'mobile-first' payment options like Apple Pay or Google Pay. Sites not optimized for mobile commerce suffer from high bounce rates and lost sales due to checkout friction.
Related Terms & Categories
Ready to Master Marketing?
Take your marketing knowledge further with AI-powered tools. Get automated SEO audits, content generation, keyword tracking, and performance analytics all in one platform.
No credit card required • 2-minute setup • Free SEO audit included