Cart Abandonment Rate

Cart Abandonment Rate is the percentage of shoppers who add items to an online shopping cart but leave the site without completing the purchase. High abandonment usually indicates issues like unexpected shipping costs, a complicated checkout process, or lack of trust. Reducing this rate involves using 'exit-intent' pop-ups, simplifyng the checkout flow, and sending automated recovery emails. It is one of the most important metrics for e-commerce health and CRO focus.